Range Rover

Chevrolet Teases New Colorado Mid-Size Pickup Truck, Debuts at Bangkok Auto Show

Details are limited, but the mid-size pickup features a bold front-end with a bulging hood and an Equinox-inspired grille. Furthermore, the concept has plenty of bling as there's chrome accents on the mirrors, door handles, and fog light surrounds.

Why pick Thailand to hold the debut of the Chevrolet Colorado? GM says that it chose the location due to the popularity of pickup trucks and the growing importance of the Thai market to Chevrolet. In 2010, the pickup truck segment accounted for 43 percent of vehicles sold in Thailand.

The Asian edition of the Colorado is assembled at GM's Rayong plant in Thailand and shares its underpinnings with the Isuzu D-Max. Although similar conceptually to the U.S. Colorado, it is slightly different in size, with many unique components.

More information on the truck will be revealed at the global premiere on March 25.




Press Release

Chevrolet Offers Sneak Peek at New Colorado Show Truck

Midsize pickup to make its global debut at Bangkok Motor Show in Thailand

DETROIT - Chevrolet today offered a sneak peek at its Colorado show truck that will officially be unveiled prior to the 32nd Bangkok International Motor Show, which begins March 25.

The show truck previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet's strong truck DNA and award-winning heritage.
Thailand was chosen as the site of the global debut because of the popularity of pickup trucks and the growing importance of the Thai market to Chevrolet. In 2010, the pickup truck segment accounted for 43 percent of vehicles sold in Thailand. The new Colorado will go on sale there later this year.

"Trucks play a key role in most Southeast Asian markets," said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. "Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle. Thailand was a natural place to give the public a first glimpse of our all-new Colorado."

More information on the truck will be revealed at the global premiere. The public can get its first look at the Chevrolet Colorado show truck at the Bangkok International Motor Show from March 25 to April 5.