
SsangYong has just released the first teaser photos of new compact crossover concept, the 1 XUV (Excellent User-Interface Vehicle), ahead of its debut at the Frankfurt Motor Show.
SsangYong is a small South Korean manufacturer that only produces cars for the Asian markets. This car marks a major change in SsangYong design. They have been famous for designing some of the ugliest cars in the world, like Musso or the previous Korando. But in recent years thye’ve been working with ItalDesign and even hired some of top automotive execs from other companies.
The wraparound windscreen visually extends the glass area virtually uninterrupted to the large C-pillars, complemented by a full length glass roof.
The interior is also something special, featuring a new configurable seating design that offers 1+1+2 or 1+3 seating layouts. There’s also an advanced interface, which incorporates the controls for all major cabin functions and can be accessed via a mobile device.
The SsangYong XUV 1 will be in display throughout the Frankfurt Motor Show in September.
Press Release
SSANGYONG TO REVEAL THE CONCEPT XUV 1 IN FRANKFURT
AA International Motor Show 2011
- Compact SUV concept illustrates SsangYong's latest design and engineering
- Full details of Concept XUV 1 will be released at the IAA next month
- Available to view on stand D10 in Hall 8.0
When the doors open to the 64th IAA International Motor Show on the 13th September, SsangYong will be ready to reveal one of the stars of the event - an innovative new compact crossover concept.
The Concept XUV 1 has at its core the ideals of a moving communication space. SsangYong's designers set themselves the goal of creating a new automobile culture based on performance, safety and an awareness of the environment.
A showcase for the latest SsangYong design capabilities, the Concept XUV 1 uses extensive glass areas along with carefully curved bodywork to look imposing without seeming to appear ‘aggressive'. The wraparound windscreen visually extends the glass area virtually uninterrupted to the large C-pillars, perfectly complemented by a full length glass roof.
Described by its creators as a premium CUV - Crossover Utility Vehicle - the Concept XUV 1 perfectly illustrates the robust image of SsangYong vehicles coupled with an appearance highlighting speed and power. The innovative interior design introduces new 1+1+2 or 1+3 seating layouts, challenging conventional cabin design and highlighting the flexibility available from SsangYong's latest platform technology.
The spacious interior is also packed with the latest automotive technology, leading to the show car's name: Concept XUV 1 is derived from Excellent User Interface Vehicle 1. All major cabin functions are controlled via mobile devices and smart instruments, while the coach style door offers easy access to the futuristic cabin.
All this versatility comes within the confines of a compact B segment sized vehicle, a sector which has experienced rapid growth in crossover models in recent years. Offering the high seating position and rugged feel of a full sized SUV without any compromise in running costs, crossover models on a supermini scale are fast becoming the ideal motoring solution for today's driver.

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