Range Rover

Scion has just announced official details on the tC Release Series 7.0.

The 2012 tC Release Series 7.0 (tC RS 7.0) comes exclusively in High Voltage yellow exterior paint with contrasting black side view mirrors and black 18-inch alloy wheels. The exterior is customized with a TRD body kit that includes front and rear lower valences and side skirts. The front bumper incorporates a unique honeycomb lower grille.

Inside, designers added two-tone seats, a leather-wrapped steering wheel (with yellow stitching) and an individually-numbered plaque. There's also a push-button ignition and a new Pioneer audio system with Bluetooth connectivity.

Carrying a price tag of $21,625, production will be limited to 2,200 units. However, it costs you $21,905 when equipped with a manual and automatic transmission.







Press Release

Scion tC Release Series 7.0 - Zeus Marketing Campaign

Scion announced today the upcoming arrival of the 2012 tC Release Series 7.0 (tC RS 7.0). Available at dealer showrooms this summer, it marks first limited edition release series for the second generation sports coupe.. The launch of the Scion tC RS 7.0 will be coupled with a new advertising campaign, starring a very lighthearted Zeus. Perched on his Mount Olympus throne, Zeus describes himself as the God of Awesome - and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features. See the :30 spot by visiting: http://www.youtube.com/watch?v=Sa1XbhJDN8k

In addition, six viral videos will be released today as part of a viral social media campaign. Also starring Zeus, these comedic behind the scenes vignettes show viewers a side of Zeus that makes him more the God of Awkward than the God of Awesome. See all six of the behind the scenes videos at the links below. These videos will also be hosted on Scion's new Brand Channel on YouTube, featuring a new easy-to-navigate video carousel.

The tC RS 7.0 campaign marks a new direction for Scion's product marketing. Past campaigns have focused on urban, cool, or cutting-edge themes set to a darker tone. This series is more lighthearted, making it the first time Scion has taken a comedic route to increase awareness of a new model.

Scion will only build 2,200 units of the tC RS 7.0. The limited edition model will carry a manufacturer's suggested retail price (MSRP) of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively (The MSRP does not include a delivery, processing and handling fee of $720).