Range Rover

The 4 founders have different but "complementary" histories; everyone has robust and strong culture and skills in his own field, but their mindset are open to contamination and cross-fertilization This initiative is born in search of such contaminations As a result, the team harmoniously combines competences in design & style with skills in strategy, marketing and finance Boschi works, in particular on strategic marketing and business development, whereas the other founders work on design, style and engineering, but they all like to discuss and decide together all relevant aspects of their production The Studio and its related entrepreneurial initiatives, basically stem from a solid friendship between the founders and a shared passion for motors and shared vision/idea of the car
Activity
The Studio operates end-to-end, from design to prototyping of cars and motorcycles, as well in industrial designs - eg helmets, watches, boats - and in marketing consulting It also develops autonomously projects and prototypes of sportcars and other cars and vehicles
The mission
Spadaconcept's mission is to help its clients to soundly conceive and develop successful products and to support them to enter new market segments Applying aesthetics to a product substance, using design as a means to fully realize one product's functionality and to position it precisely in its most appropriate market niche Putting product functionality at the core of the problem (of a product, small or big, we must always ask ourselves the following question: of what use is it?) allows to conceive and design a product having in mind a broader and strategic perspective of that product's role along its whole lifecycle They combine marketing, product positioning and strategy to design, which is today, the true driver of success and profit Their designers must have a complete picture of the product mission and lifecycle before drawing a single line of a design This is the only possible approach, if you aspire to ultimately turn a product into something really significant (hopefully into a lifestyle!) And it is yet not enough: you must also be very humble and truly valuable As one of our Team often says, in the long run, the true value will emerge and prove to be rustless, invincible, leaving a beneficial and significant sign Spadaconcept contributes to give the Italian tradition (which characterizes their essence) a chance to express itself they do this by giving voice to the variety and complementarity of their backgrounds, blending different and complementary skills and know how and combining tradition - ie Ercole Spada - with the future - ie new generation of designers With a lean and flat organization, their Studio aspires to be a sort of heir of the renaissance workshop, a place where men used to try, experiment and discuss: Spadaconcept wants to work with more focus on the whole work rather than on single portions and single activities Being a small Studio they can afford to work this way, which would be extremely costly, ineffective and economically risky for firms with larger structures
End-to-end, from the idea to the product
Spadaconcept is a workshop where ideas as well as objects are moulded their goal is to sell projects as well as to realize - ie bring to reality - the products that they design and take them to the market Despite the recent trends to relocate production outside Europe, especially in Asia, they have decided to keep their entrepreneurial risk here, at home, in Italy and to invest in Italian skills, following the tradition of the Italian pioneers of "carrozzeria" - ie coachbuilding Spadaconcept knows that producing in certain low-cost countries, would not assure (at least for now) the level of quality that we are pursuing they aim at clients that comprehend this philosophy and accept the idea of "cultural diversity", that allows to understand why certain Italian products might have been born only in Italy (but the same holds for other countries like ours) Mass production has made goods accessible to a wider public but the excessive homologation that followed has cancelled many essential aspects of products Excessive standardization, as well as excessive technology - when certain applications of technology are sono obviously pleonastic and useless - discomfort Spadaconcept Mass production is often accompanied by superfluous needs and unnecessary product functionalities, wasteful use of materials, depreciation and impoverishment of product concept All this is increasingly unaffordable There is more value in buying less but better, in owning less products but manufactured more accurately and with longer life cycle (both in terms of aesthetic obsolescence and senescence) Spadaconcept wants to use intelligence and ability to build dreams and timeless objects, less bound to fashion and more to a true lifestyle
How Spadaconcept works
It is central to their approach to valorize the Italian (typical) "craftsman" know how, in conceiving, designing and realizing unique objects, based on quality manufacturing, original ideas and functional concepts Their prototypes and models are realized in collaboration with selected tuners and coachbuilders, located in the Turin district, which is populated with plenty of small firms with great history and amazing skills Spadaconcept is keen to valorize some elements of the past history of car manufacturing, including certain peculiarities and cultural diversities, firstly those local skills that give a unique look and flavour to their products Along with this, they want to generate opportunities to local small but excellent firms and to revive old and prestigious jobs - eg the "battilastra"
The future
Spadaconcept is working on other prototypes of super cars and sport cars, but they have also in mind to design, in the future, ecological cars and vehicles
Source: Source: Spadaconcept