Range Rover

Although there hasn’t been any official word from either Ford or Tata Motors, the Financial Times has already told the world that the sale of Jaguar and Land Rover by Ford to Tata has gone through. According to the news, the Indian conglomerate passed on a cool sum hovering around USD2 billion to Ford as compensation for giving up the two British-born brands. It is not expected that only cash will pass hands as this would be too hefty even for Tata.

Tata has been the key bidder in this whole process since Jag and LR were announced to be going on sale. Ford lost USD2.7 billion last year and has been in great danger of sinking into bankruptcy for over three years now. Selling the two luxury brands would inject some much-needed cash into its operations and possibly reverse a Titanic situation. Jag and LR were purchased by Ford in 1989 and 2000 respectively, the latter from BMW which was also disappearing fast no thanks to LR debt and bad product. Land Rover has come back with guns blazing in the past year and is now seen as a very attractive buy for anyone, while Jaguar is still redefining its space yet again with new product such as XF.